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An IPO, or initial public offering, is the process by which a private company becomes a public company. To file an IPO, a business must first submit a registration statement to the SEC, or Securities and Exchange Commission. 

This process is lengthy and expensive, and business owners want to do it right the first time. IPOs are typically underwritten by investment banks, which means that they are willing to buy shares of the company at a set price and then sell them to the public at a higher price. However, business owners who are considering an IPO should consult with experienced professionals to ensure that they are taking the necessary steps to file correctly and avoid any potential problems.

Interested in an affordable advisor to navigate going public? Learn more about our services.

In the blog below, we’ll review the key factors that impact the success of an IPO and 5 signs your company is ready to move forward with the process.

Key factors that impact success

Assuming a company goes public through an initial public offering (IPO), there are a few success factors to consider. 

1. The first is the amount of capital raised. A company that doesn’t raise enough money will have a hard time growing and may eventually have to go back to private investors or be acquired.

2. The second success factor is share price appreciation/return. If a company’s shares don’t appreciate or provide a good return, it will be difficult to attract new investors.

3. The third success factor is valuation. A company that is overvalued will likely have a hard time meeting expectations, while a company that is undervalued may be acquired or go out of business.

4. The fourth success factor is recruiting new customers/talent. A company that can’t attract new customers or talent will eventually run out of growth potential.

5. A fifth success factor is supplier confidence. If suppliers lose confidence in a company, they may stop providing goods or services, which could lead to the company’s demise.

These are just a few of the success factors that impact the success of an IPO. Of course, there are many other factors to consider as well, but these are some of the most important ones.

When should a company file an IPO?

The company has a compelling business case for going public.

Companies usually file an IPO when they feel they have a compelling business case for going public. 

This might be because they need to raise money quickly or because they want to increase their visibility. If a company is considering an IPO, it’s probably time to hire an investment banker to help with the process. Investment bankers will work with the company to value its shares and determine how many shares should be sold. They will also help to market the IPO and find potential buyers.

For example, if a company needs to raise money for product development or expanding to new markets. IPO can also help a company attract and retain top talent by giving employees the opportunity to own stock in the company. IPO can also provide liquidity for early investors who may have invested in the company years ago and would like to cash out some of their investment. 

There are risks associated with IPO, such as increased regulation and disclosure requirements, but there can also be rewards for going public. Overall, it’s probably time to file an IPO if there is a compelling business case for doing so. The decision should be made on a case-by-case basis, considering the specific needs of the company and the market conditions at the time.

The company has a clear strategic roadmap.

The IPO process is a complex and often lengthy one, but it can be a great way to raise capital for your company and take it to the next level. If you have a clear strategic roadmap for the future, now is probably the time to start thinking about an IPO. 

The IPO process requires companies to develop a five-year plan and be specific about their growth goals. This level of planning can be daunting, but it’s essential to ensure the accuracy of the IPO roadmap. It’s also important to lean on a CFO or financial partner to help develop a realistic and accurate roadmap. 

The key to success in this process is storytelling. You need to be able to articulate your vision for the future in a way that will excite potential investors. If you can do that, an IPO could be a great way to take your company to the next level.

The company’s finances are healthy and prepared to endure a lengthy audit.

A company will usually file for IPO if their finances are healthy and prepared to endure a lengthy audit process. 

The IPO process is not cheap – from IPO transactional fees and costs for underwriters, to FINRA filing, legal/finance advisors, SEC regulation, and stock exchange listing. A low debt-to-equity ratio is critical for a successful IPO. After a company goes public, they are subject to more scrutiny from the SEC and must disclose more information about their finances. Going public can be a good way to raise capital, but it’s not a decision that should be made lightly. 

When you’re considering filing for an IPO, it’s vital to have a strong financial team in place. This is where an outsourced CFO can be extremely helpful

A CFO can provide expert guidance on everything from preparing financial statements to complying with SEC regulations. They can also help to negotiate terms with potential investors and advise on overall financial strategy. In short, a CFO can be a valuable asset when it comes to taking your company public. With their experience and expertise, they can help to ensure that your IPO is successful.

The right leadership team is in place.

If you’re considering an IPO, it’s probably time to start building the right leadership team. This team will need to instill confidence in potential investors that their money will be well-managed. They’ll also need to have the skills and experience to handle the increased scrutiny that comes with being a public company.

C-level executives, particularly the CFO, will need to be comfortable speaking on earnings calls and dealing with investor relations. They’ll need to be able to answer tough questions about the company’s financials and future prospects. Other members of the leadership team should have experience in areas like accounting, regulatory compliance, and corporate governance.

Identifying the resource requirements and skill gaps is an important first step in preparing for an IPO. By putting together the right team, you can increase your chances of success in the public markets.

Your financial forecasts are not only accurate and promising, but able to deliver ROI.

If your company is considering an IPO, it’s important to have accurate and promising financial forecasts. But growth potential is the number one element potential investors seek. They want to see that your company can deliver ROI and grow over time. 

If your forecasts show that your company has strong growth potential, it’s probably time to file for an IPO. Remember, IPO investors are looking for companies with the potential to generate long-term value. So, if your company is ready to deliver on that promise, it’s time to take the plunge. Good luck!

When it comes to going public, preparation is key. You’ll need to put together a strong team of C-level executives to guide you through the process, which can take anywhere from six months to a year. But with the right financial partner or team in place, you can make your IPO a success. Here are some of the essential members of your IPO team:

     » CEO: The chief executive officer is responsible for the overall direction and strategy of the company. They will need to be heavily involved in the IPO process to ensure that everything goes smoothly.

     » CFO: The chief financial officer is responsible for all financial planning and reporting. They will need to work closely with the CEO to develop a financial strategy for going public.

     » Investor Relations: Investor relations is responsible for communicating with current and potential investors. They will need to develop a comprehensive communications strategy to promote the IPO.

A typical IPO timeline can take anywhere from 12 to 18 months, and because C-Level executives play a vital role in IPO preparations, it’s important to have a team of experienced professionals who can guide the company through this process. 

On average, most companies take between six and eight months to plan, execute, and manage an IPO successfully. With the right team in place, you can navigate the IPO process successfully and position your company for long-term success.

Interested in support while navigating the complex journey of filing your IPO? Contact our team at Rooled today!

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