Resources

At Rooled, we believe that no one should feel intimidated by finance and accounting regulations. We strive to make it easier for startups and small businesses to navigate the complex and ever-changing terrain of business finance.

Whether you’re a first-time entrepreneur or an experienced business owner, our resources can help you stay one step ahead of the competition.

Growth HubStartup Finance

Understanding Dilution: A Guide for Startup Founders

Dilution, in the context of fundraising and venture capital investments, is a fundamental concept that every startup founder should grasp. At its core, dilution refers to the reduction of ownership percentage or equity stake in a company when new investors, such as venture capitalists or angel investors, inject capital into the business in exchange for equity shares. It’s akin to slicing a pie; as more slices are added, each individual slice becomes smaller. For startup founders, understanding dilution is paramount because it directly impacts their control over the company and their ultimate share of potential future profits.
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Growth HubStartup Finance

The CFO’s Role in Startup Growth: Beyond Numbers and Into Strategy

In today’s dynamic business landscape, Chief Financial Officers have undergone a profound transformation in their role within startups. Traditionally seen as guardians of financial records and budgets, the modern CFO’s responsibilities have expanded far beyond these boundaries. As the pace of change accelerates and startups face increasingly complex challenges, CFOs have emerged as strategic enablers, playing a pivotal role in shaping the trajectory of these young ventures.
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EntrepreneurshipGrowth Hub

NetSuite for Ecommerce: Unlocking the Potential for Early-Stage Startups

Managing financial operations is a critical aspect of any business, and early-stage ecommerce startups face unique challenges in this realm. These startups often struggle with limited resources, complex inventory management, and the need for accurate financial reporting. Navigating these challenges while striving for growth can be overwhelming and time-consuming for founders and their teams.
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Growth Hub

Scaling Smarter: Building a Rock-Solid Finance and Accounting Function for Series-A Companies

A robust finance and accounting function forms the backbone of any thriving Series-A company. It goes beyond merely managing numbers; it enables strategic decision-making, ensures regulatory compliance, and enhances overall financial health. A well-structured and efficient finance team can drive operational efficiencies, identify growth opportunities, and instill investor confidence. By proactively managing financial processes and providing accurate and timely insights, companies can navigate the complexities of Series-A funding, meet investor expectations, and propel their growth trajectory.
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A man analyzing documents and recording notes in a notebook
Growth HubStartup Accounting

Mastering Cash Flow Analysis: A Guide for Startup Success

Effective cash flow management is crucial for the success and sustainability of startups. Understanding and analyzing cash flow is vital because it provides valuable insights into the financial health and stability of a business. Startups often face unique challenges, such as limited resources, unpredictable revenue streams, and fluctuating expenses, making cash flow analysis even more critical. 
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African American businesswoman going through documents while working in the office
EntrepreneurshipGrowth Hub

The Importance of Effective Communication with Investors: Nurturing a Strong Partnership for Growth

In the world of startups, securing funding is essential for growth and success. However, it’s not just about securing the investment—it’s about nurturing a strong and productive relationship with your investors. Effective communication with investors plays a pivotal role in the funding process. It is the key that unlocks opportunities, builds trust, and fosters long-term partnerships. It goes beyond mere updates and reports; it is about establishing a connection based on transparency, shared goals, and mutual understanding.
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