At Rooled, we believe that no one should feel intimidated by finance and accounting regulations. We strive to make it easier for startups and small businesses to navigate the complex and ever-changing terrain of business finance.

Whether you’re a first-time entrepreneur or an experienced business owner, our resources can help you stay one step ahead of the competition.

Growth HubStartup Accounting

Tracking the Right Metrics: Accounting for Startup Growth

Tracking accounting metrics is crucial for startups, and NetSuite’s financial reporting and analytics features can help startups gain real-time insights into these metrics, enabling them to make informed decisions and take action quickly. In the following, we’ll explore the most important accounting metrics for startups to track and how NetSuite can help.
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Startup Accounting

What to Ask Your Potential Outsourced Accountant to Ensure a Perfect Fit

As a startup founder or small business owner, you are likely focused on growing your business and driving revenue. However, financial management is an essential aspect of any business, and managing your books and financial reporting can be a daunting task. This is where outsourced accounting services come in.
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Man and woman reviewing documents in a photo studio
Startup AccountingStartup Finance

Non-Operating Expenses: Examples & How to Separate Them

Learn how to separate your business expenses and accurately categorize them as operating or non-operating expenses. We cover everything you need to know, including examples of non-operating expenses, steps for separating them, and the impact on financial reporting. Discover how Rooled’s Outsourced Accounting services can help streamline your business’s financial reporting strategy.
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Businessman sitting in a chair on his smartphone
Startup AccountingStartup Finance

Accountants, Controllers, and Chief Financial Officers: A Guide to Financial Professionals

Whether you are just starting out or growing an established business, having the right people in place to manage financial operations and responsibilities is key to success. But what roles should you look for when building your finance team? If you’re a small business looking to outsource financial services, it can be hard to know who to turn to. With so many different titles being used — Accountant! Controller! Chief Financial Officer! — it can be difficult to understand what each role actually does and how they are different from one another.
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Man sitting in his kitchen on his laptop
Business PlanningStartup AccountingStartup FinanceTaxation

Important Financial Documents for Tax Season

Tax season can be a trying time for any business owner, but with the right preparation and organization, you can make the process much easier. To ensure that you’re ready for tax season, there are certain documents that you should compile beforehand. Read on to learn more about the financial documents small business owners should have in order prior to tax season.
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Cheerful financiers pointing on documents in office
Business PlanningStartup Accounting

Finding the Right Outsourced Accountant for Your Small Business

For many small business owners and startup founders, outsourcing an accountant can be a daunting task. With so many options out there, it can be hard to know where to start. From finding the right fit for your needs and budget, to understanding their specific skillset, there are a lot of factors to consider when selecting an accountant.
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