Resources

At Rooled, we believe that no one should feel intimidated by finance and accounting regulations. We strive to make it easier for startups and small businesses to navigate the complex and ever-changing terrain of business finance.

Whether you’re a first-time entrepreneur or an experienced business owner, our resources can help you stay one step ahead of the competition.

Startup AccountingStartup Finance

AI for Equity Management: How Startups Avoid Cap Table Disasters Before They Happen

A single misplaced decimal point in a cap table once derailed an $80M acquisition. Another startup accidentally diluted its founding team by 15% because their spreadsheet failed to account for unexercised options. These aren’t rare horror stories—they’re the inevitable result of relying on manual processes for one of the most complex, high-stakes aspects of startup operations.
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Business PlanningStartup Accounting

Investor Due Diligence: Readying Your Financials for Close Examination

Picture this: A high-potential startup with a revolutionary product is on the brink of closing a multimillion-dollar funding round. The pitch is flawless, the market opportunity is undeniable, and the team is stellar. But when investors dig into the financials, they uncover inconsistent revenue reporting, missing documentation, and unverified growth metrics. The deal collapses, and the startup is left scrambling to rebuild trust—and secure funding.
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Startup AccountingStartup Finance

Preparing for a Down Round: Strategies to Minimize Impact

When Fitly, a pioneering health-tech startup, found its funding options drying up due to slowing user adoption and tightening market conditions, it had to accept a down round—a financing round at a valuation lower than its previous one. Despite the short-term setback and initial shock to employee morale, the company’s leadership embraced a strategic plan spearheaded by its CFO. Within a year, Fitly not only rebounded but also laid the groundwork for more sustainable growth.
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Business PlanningStartup AccountingStartup Finance

Bootstrapping Basics: CFO Tips for Staying Lean Without External Funding

When Mailchimp launched in 2001, its founders chose to bootstrap the company instead of seeking external funding. By focusing on creative cost management and strategic spending, they grew the email marketing platform into a billion-dollar business—all without giving up equity or control. Their story is a testament to the power of bootstrapping, a path more startups are embracing to scale sustainably on their own terms.
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Startup AccountingStartup Finance

Managing Third-Party Vendor Compliance for Fintech and SaaS Companies

In today’s fintech and SaaS ecosystems, third-party vendors play a critical role in delivering essential services—from cloud hosting providers that keep applications running smoothly to payment processors handling sensitive financial data. Yet, every partnership brings its own set of compliance risks. Regulatory requirements around data privacy, financial reporting, and consumer protection leave little room for error, meaning any missteps by a vendor can have far-reaching consequences for your business.
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EntrepreneurshipStartup AccountingTaxation

Maximizing End-of-Year Tax Deductions for Startups

As the calendar year draws to a close, startups find themselves in a pivotal position to enhance their financial outcomes by reducing taxable income through strategic tax deductions. The end of the year isn’t just about wrapping up operational goals—it’s also an opportunity to take a closer look at your financials and identify key deductions that can significantly impact your bottom line.
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