At Rooled, we believe that no one should feel intimidated by finance and accounting regulations. We strive to make it easier for startups and small businesses to navigate the complex and ever-changing terrain of business finance.

Whether you’re a first-time entrepreneur or an experienced business owner, our resources can help you stay one step ahead of the competition.

EntrepreneurshipGrowth Hub

Raising Capital in a VC Recession: Strategies for Startup Survival

In the ever-evolving landscape of startup funding, navigating through a VC (venture capital) recession presents unique challenges. A VC recession occurs when venture capital funding declines, leading to increased competition for limited capital among startups. During such times, innovative strategies become essential for startup survival.
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Business PlanningEntrepreneurship

AI Risks and Rewards: What Every Startup CEO Needs to Know

Artificial Intelligence (AI) has become a buzzword in the startup world, promising to revolutionize industries and drive innovation. However, along with its potential rewards, AI also comes with inherent risks that startup CEOs need to be aware of. In this blog post, we will explore the risks and rewards of AI for startup CEOs, highlighting the importance of understanding both aspects to make informed decisions regarding AI adoption.
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Startup Finance

Startup Financial Health: The Impact of Audit Readiness on Valuation

Audit readiness is a critical aspect of maintaining the financial health of a startup. It involves preparing financial records and processes to undergo an audit, ensuring that they are accurate, complete, and compliant with accounting standards and regulations. While audit readiness may seem like a daunting task, especially for early-stage startups, it plays a crucial role in building investor confidence and supporting valuation assessments.
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Business PlanningStartup Finance

The Benefits of Outsourced CFO Services: Is it Right for Your Startup?

As startups navigate the complexities of financial management, many are turning to outsourced Chief Financial Officer (CFO) services as a strategic solution. Outsourced CFO services offer startups access to high-level financial expertise without the cost of hiring a full-time CFO, making them an increasingly popular choice among startups looking to optimize their financial management.
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Two women talking and laughing
Startup Accounting

The 2024 Fintech Accounting Landscape

The fintech sector is booming. Pre-COVID it was already growing rapidly, and KPMG’s report found that the pandemic-driven lockdowns led to a much greater rate of adoption of digital finance by consumers than seen previously. Most product categories have benefited from the demand, including payment providers such as PayPal and Square that saw a major uptick in users. Fast forward to today and there is clear evidence of continued growth in the fintech sector.  
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Three coworkers reviewing documents
EntrepreneurshipStartup Finance

AI-Powered Financial Insights: Integrating Artificial Intelligence in Startup Finances

In today’s fast-paced business environment, staying ahead requires more than just traditional financial management practices. Startups are increasingly turning to innovative solutions to streamline their operations and drive growth. One such solution is AI-powered financial insights.
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