Stress-Testing Your Startup: A Practical Guide to Best, Base, and Bear Cases
Ask most founders what scenario planning means and you’ll get some version of the same answer: take the revenue line, bump it up twenty percent for the good case, knock it down twenty percent for the bad case, and call it a model. It feels rigorous. It fits neatly into a spreadsheet.
And it tells you almost nothing about how your business actually behaves under pressure.