
The finance team of 2025 doesn’t look like it did a decade ago—and that’s a good thing. Pre-AI, startups hired armies of accountants to manually process invoices, reconcile transactions, and chase down receipts. Today, high-growth companies leverage automation for repetitive tasks, fractional experts for strategic guidance, and a lean in-house team to bridge the gap.
The result? Faster close times, fewer errors, and a finance function that scales with revenue—not just headcount.
Take a Series B SaaS company that learned this the hard way. They hired three full-time accountants before implementing AP automation, only to realize 70% of their work could be handled by software. The fix? Cost them $300K in redundant salaries and severance. The lesson? Build with the endgame in mind. At Rooled, we’ve worked with hundreds of startups and found one consistent truth: The “perfect” finance team isn’t about size—it’s about precision. It’s knowing what to keep in-house (strategic FP&A), what to automate (transactional work), and what to outsource (specialized compliance).
Here’s our thesis: If your finance team still looks like a 2015 org chart, you’re overpaying for inefficiency. The hybrid model isn’t just cost-effective; it’s competitive. A well-architected finance org frees up capital for growth initiatives—whether that’s hiring engineers or expanding into new markets.
What to Automate: AI’s Unmatched Strengths
AI excels at tasks with clear rules and high volume—think invoicing, expense reporting, and bank reconciliations. Tools like Ramp or Tabs.inc cut processing time by 80%, and the ROI is undeniable: A $15k/year software license often replaces $120k+ in junior accountant salaries. One e-commerce client automated their month-end close and reduced manual work from 40 hours to 4—letting their team focus on inventory forecasting instead of data entry.
But automation has limits. Try teaching AI to handle bespoke SaaS revenue recognition for a contract with 20 custom clauses—it’ll fail. Or ask it to negotiate vendor terms during a cash crunch. These require human judgment. The key is identifying the “90% rule”: If a task follows “if X, then Y” logic 90% of the time (like coding expenses to GL accounts), automate it yesterday.
At Rooled, we help clients triage automation priorities. Example: A seed-stage startup using QuickBooks for everything wasted hours on manual AP. We migrated them to Tabs for auto-categorization and integrated it with their payroll system—saving $8K/month in contractor fees.
Who to Hire First: The 3 Non-Negotiable Roles
Your first finance hire must be strategic—not just a glorified bookkeeper. Even fractional, a CFO or VP Finance is critical to interpret AI outputs (e.g., “Why did CAC spike last quarter?”) and align finance with growth goals. One Series A client hired a full-time controller before a CFO, then spent six months fixing misclassified revenue. Cost of the mistake? $200K in restatement fees.
Next, a systems-savvy accountant—someone who manages AI tools (not just Excel) and troubleshoots exceptions. This role is not data entry; it’s ensuring automation runs smoothly. For example, Rooled placed a former AI-driven accounting tool power user at a fintech startup, and they reduced month-end close errors by 65% in three months.
Here’s the warning we give every founder: “Hiring a full-time controller before automating AP? You’re paying $120K/year for what software could do.” Scale smart—delay full-time hires until ARR justifies them.
When to Outsource: The Cost-Smart Stopgaps
Tax and compliance are the easiest wins for outsourcing. Firms can handle multi-state filings at 1/3 the cost of an in-house hire (think $20k/year vs. $75k+ salary + benefits). One client tried bringing payroll in-house pre-Series B—only to realize they needed a part-time specialist for 5 hours/week. Outsourcing saved them $50k annually.
Niche needs like fundraising support or interim payroll are also prime for outsourcing. Example: A hardware startup outsourced FP&A during their Series C push to model cap table scenarios, paying $5k/month for 3 months instead of hiring a $150k FP&A manager prematurely.
Rooled’s framework is simple: “If it’s <10 hrs/month and requires specialized certs (tax, payroll), outsource it.” Our partners (like Aleph for FP&A) slot into your tech stack seamlessly.
Building Your Hybrid Finance Stack: A 12-Month Roadmap
Pre-Seed: Start with basic bookkeeping (Ramp or QuickBooks) and a fractional CFO (like Rooled’s) to monitor burn. One pre-seed client extended runway by 4 months just by optimizing their GL structure.
Series A: Add AP automation (Tabs.inc) and outsource tax. Hire your first full-time finance ops role—but only after automating 80% of their would-be manual work.
Series B+: Layer in FP&A tools (Aleph) and consider a fractional controller. By now, your team should be 50% smaller than legacy peers—with 2x the output.