Resources

At Rooled, we believe that no one should feel intimidated by finance and accounting regulations. We strive to make it easier for startups and small businesses to navigate the complex and ever-changing terrain of business finance.

Whether you’re a first-time entrepreneur or an experienced business owner, our resources can help you stay one step ahead of the competition.

Business PlanningEntrepreneurshipStartup Finance

From Fundraising to Forecasting: What Founders Should Demand from Their CFO in 2026

The startup CFO is changing — fast. In 2026, financial leadership will no longer be defined by gatekeeping or historical reporting. Founders don’t just need someone to “keep the books.” They need a partner who sees around corners.
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Business PlanningEntrepreneurshipTaxation

Expense Categorization for Tax Efficiency

When it comes to taxes, how you categorize expenses can be just as important as how much you spend. Misclassifying costs doesn’t just make your books messy. It can inflate your tax bill, distort your financial reporting, and raise red flags in an audit.
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Business PlanningEntrepreneurship

Aligning Finance With Mission: Annual Planning That Reflects Startup Values

As startups head towards 2026, the most successful ones will measure more than just profit. They’ll measure purpose. Annual planning is no longer a numbers-only exercise — it’s a reflection of what your company stands for, how it operates, and where it’s headed.
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EntrepreneurshipGrowth Hub

The ‘Fake Growth’ Trap: How to Spot (and Fix) Misleading Metrics

In the current climate, the pressure to demonstrate growth is immense. AI-powered dashboards make it dangerously easy to cherry-pick metrics that look impressive on the surface—$1M ARR! 200% YoY growth!—while masking significant rot underneath the hood. Founders can be lulled into a false sense of security, celebrating top-line numbers that are built on shaky foundations. One classic tale is of a founder who proudly announced tripling revenue, only to discover that 90% of it came from a single client who churned the very next month.
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Business PlanningEntrepreneurship

Financial Triage: What to Fix First When You’re in Emergency Mode

With under three months of cash, a startup enters a danger zone governed by brutal, unforgiving math. At this stage, a single missed payment or a major client’s delayed invoice is no longer an inconvenience; it can be the trigger for a terminal death spiral. The instinct to panic is strong, but it often leads to reactionary and poorly conceived decisions, like implementing across-the-board cuts that inadvertently kill a company’s last remaining growth engines.
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EntrepreneurshipStartup Accounting

The Founder’s Nightmare: 5 Accounting Emergencies Outsourcing Can Prevent

Most founders operate under the assumption that their books are fine, or at least “good enough,” until the moment a crisis makes the truth unavoidable. This harsh reality often arrives in the form of an IRS notice levying the company bank account, a lawsuit from a misclassified ex-contractor, or the sickening discovery that a trusted employee has been systematically draining funds. By the time these events occur, the damage is often catastrophic and sometimes irreversible.
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