Resources

At Rooled, we believe that no one should feel intimidated by finance and accounting regulations. We strive to make it easier for startups and small businesses to navigate the complex and ever-changing terrain of business finance.

Whether you’re a first-time entrepreneur or an experienced business owner, our resources can help you stay one step ahead of the competition.

Business PlanningStartup Finance

The Art of the Down Round: Financial Strategies to Minimize Dilution

The fundraising climate in 2025 has forced founders to confront an uncomfortable truth: down rounds are no longer rare emergencies—they’re strategic realities. With startup valuations down 30-50% from their 2023 peaks and investors demanding stricter terms, nearly half of all Series B+ rounds in Q2 2025 were either flat or down—the highest rate since 2016. What was once unthinkable (raising at a lower valuation than previous rounds) is now commonplace, especially for companies that scaled quickly during the boom years without establishing sustainable unit economics.
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Business PlanningStartup Finance

From Founder to CFO: When to Hand Over the Financial Reins

Most founders start as their own CFO—juggling spreadsheets, managing payroll, and cobbling together investor reports in between product meetings. In the early days, this DIY approach works. You know every dollar coming in and going out, and the simplicity of your operations makes it manageable. But as revenue scales, fundraising kicks into gear, and compliance demands multiply, founder-led finance becomes a ticking time bomb. What once felt like control slowly morphs into chaos, with critical financial details slipping through the cracks.
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EntrepreneurshipStartup Finance

Why VCs Demand a Fractional CFO Before Series A in 2025

The fundraising landscape has shifted dramatically in 2025. Gone are the days when a founder’s charisma and a rough spreadsheet could secure a Series A. Today, 83% of top-tier VCs demand professional financial leadership before issuing a term sheet—not after. The reason? Investors no longer have the patience (or capital) to fix messy books post-investment. They want assurance that a startup’s financial foundation is solid, scalable, and investor-ready from day one.
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Business PlanningStartup AccountingStartup Finance

The 80/20 Rule of AI Finance: 20% of Features Do 80% of the Work

The AI finance tool market is drowning in over-engineering. Vendors brag about “200+ features!” while most companies use fewer than five regularly. The result? Bloated pricing, steep learning curves, and teams suffering from analysis paralysis—all for capabilities they’ll never need. Take one startup that wasted six months implementing an “AI-powered FP&A suite,” only to use its basic cash forecasting while ignoring 90% of the tool’s so-called “advanced analytics.” They paid for complexity but got little in return.
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EntrepreneurshipStartup Finance

Confessions of a Recovering ‘AI Finance Bro’: Why I Embraced Human CFOs Again

I was the poster child for Silicon Valley’s AI finance fantasy. “Why pay a CFO $300K when AI can do it for $30K a year?” I’d crow to skeptical investors, convinced I’d cracked the code. My startup’s finance stack was fully automated—no bloated salaries, no human error, just cold, hard algorithmic efficiency. The pitch was intoxicating: “Our AI doesn’t sleep, doesn’t complain, and doesn’t need equity.”
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EntrepreneurshipStartup Finance

How AI Closes the ‘Strategy Gap’ Between Founders and Their Financial Data

CEOs live and breathe their business—until they open their financials. Suddenly, they’re lost in a maze of spreadsheets filled with terms like “burn multiples” and “NDR,” with no clear link to strategy. The disconnect isn’t just annoying; it’s dangerous. Founders are forced to make high-stakes decisions based on data they don’t fully understand, while their finance teams drown them in reports that answer the wrong questions.
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