Preparing for a Down Round: Strategies to Minimize Impact
When Fitly, a pioneering health-tech startup, found its funding options drying up due to slowing user adoption and tightening market conditions, it had to accept a down round—a financing round at a valuation lower than its previous one. Despite the short-term setback and initial shock to employee morale, the company’s leadership embraced a strategic plan spearheaded by its CFO.
Within a year, Fitly not only rebounded but also laid the groundwork for more sustainable growth.